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	<title>McQuade Inc</title>
	<link>https://themcquades.com</link>
	<description>McQuade Inc</description>
	<pubDate>Mon, 05 Oct 2026 13:37:57 +0000</pubDate>
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	<language>en</language>
	
		
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		<title>Homepage 1</title>
				
		<link>https://themcquades.com/Homepage-1</link>

		<pubDate>Thu, 11 Sep 2025 02:14:45 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Homepage-1</guid>

		<description>
	
&#60;img width="2400" height="1347" width_o="2400" height_o="1347" data-src="https://freight.cargo.site/t/original/i/7c3c3f13cfe4e6e8c9183a8273e2674509523a28b0409951298932332d951060/LUMOS_BRANDING_HOMEPAGE2.jpg" data-mid="252038716" border="0"  src="https://freight.cargo.site/w/1000/i/7c3c3f13cfe4e6e8c9183a8273e2674509523a28b0409951298932332d951060/LUMOS_BRANDING_HOMEPAGE2.jpg" /&#62;
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&#60;img width="2400" height="1347" width_o="2400" height_o="1347" data-src="https://freight.cargo.site/t/original/i/530b4577c89b2e8c762098500846b899eb3df2073c832f46c6521504c0847de7/CRITERION_HOMEPAGE.jpg" data-mid="238170836" border="0"  src="https://freight.cargo.site/w/1000/i/530b4577c89b2e8c762098500846b899eb3df2073c832f46c6521504c0847de7/CRITERION_HOMEPAGE.jpg" /&#62;
&#60;img width="2400" height="1347" width_o="2400" height_o="1347" data-src="https://freight.cargo.site/t/original/i/241e6138a1c8b7e41ff8f12ab25a3916757ac390a8e96b225fdbf2242b9ffb80/CAVCLUB.jpg" data-mid="238170834" border="0"  src="https://freight.cargo.site/w/1000/i/241e6138a1c8b7e41ff8f12ab25a3916757ac390a8e96b225fdbf2242b9ffb80/CAVCLUB.jpg" /&#62;




	
	Welcome to the McQuades










We’re a branding and design studio helping businesses build distinctive brands that stand out and connect with the right audience. From brand identity design to packaging design, we create thoughtful and artful brand experiences rooted in research and craft.



&#60;img width="1300" height="300" width_o="1300" height_o="300" data-src="https://freight.cargo.site/t/original/i/494b6f7ed41bf823e266b23a4c25787fc67c99efed78c50c690b36eb0b38d523/MikeandNicole.png" data-mid="238176900" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/494b6f7ed41bf823e266b23a4c25787fc67c99efed78c50c690b36eb0b38d523/MikeandNicole.png" /&#62;
	



	
&#60;img width="894" height="1340" width_o="894" height_o="1340" data-src="https://freight.cargo.site/t/original/i/8a2bd5cbb9c068905b1ce187ca0d8dce01c5a0665df00d122286c6c5c5025730/Homepagestudio_New.jpg" data-mid="238609653" border="0"  src="https://freight.cargo.site/w/894/i/8a2bd5cbb9c068905b1ce187ca0d8dce01c5a0665df00d122286c6c5c5025730/Homepagestudio_New.jpg" /&#62;
&#60;img width="1777" height="1340" width_o="1777" height_o="1340" data-src="https://freight.cargo.site/t/original/i/662daa8f4b2dde180001b6a8f935fbdbd21440c8c7799aae276fb1d9f71b59f2/Mike_homepage_shorter.jpg" data-mid="238613678" border="0"  src="https://freight.cargo.site/w/1000/i/662daa8f4b2dde180001b6a8f935fbdbd21440c8c7799aae276fb1d9f71b59f2/Mike_homepage_shorter.jpg" /&#62;



	Our approach combines creative thinking, smart strategy, and meticulous attention to detail to create branding, visual identities and websites that are not only beautiful, but built to make an impact. Whether you’re launching a new business, rebranding an existing company, or looking for a design partner to bring your vision to life, we’re here to create work that feels uniquely yours. 

	






















We dig deep to understand what makes each business unique, uncover opportunities for differentiation, and obsess over the details that bring a brand to life. The result is strategic, beautiful design that feels authentic, communicates clearly, and gives our clients a brand they’re proud to grow.



Our Studio


	


	


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	<item>
		<title>Capabilities</title>
				
		<link>https://themcquades.com/Capabilities</link>

		<pubDate>Fri, 12 Sep 2025 02:20:31 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Capabilities</guid>

		<description>

	Capabilities


	RESEARCHWe begin each project with extensive research, often leading us in unexpected directions. Getting to know our clients at an intimate level and understanding their wants and needs helps us create successful brands and lasting client relationships. 

—Research Competitive AnalysisOrganizationVisual Landscape





	
BRAND DESIGNDesigning a brand is more than just creating a logo. Besides extensive experience creating logos and brandmarks, we often help our clients name themselves, and provide general art and creative direction for their brand, in both print and digital spaces. 

—NamingBrand DevelopmentArt DirectionCreative DirectionLogo DesignIllustration





	COLLATERALWorking with both brands that we’ve created, and already existing brands, we design a wide range of collateral for our clients and work with trusted vendors to see the project to completion. Some of our specialties are websites, packaging design and print design.&#38;nbsp;

— 
Print DesignPackagingStyling and ConsultationWebsite DesignInterior Consultation

</description>
		
	</item>
		
		
	<item>
		<title>Tribeca Kitchen</title>
				
		<link>https://themcquades.com/Tribeca-Kitchen-1</link>

		<pubDate>Thu, 11 Dec 2025 13:33:15 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Tribeca-Kitchen-1</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/111d167d917969a48e1ed1c48f6e072f106e749f8d4ce0b6caacabbd6010b071/Tribeca_McQuadeInc_Restaurant-brand-identity3.jpg" data-mid="252119982" border="0"  src="https://freight.cargo.site/w/1000/i/111d167d917969a48e1ed1c48f6e072f106e749f8d4ce0b6caacabbd6010b071/Tribeca_McQuadeInc_Restaurant-brand-identity3.jpg" /&#62;

	Tribeca Kitchen &#38;nbsp;
	Café and Market Branding — Tribeca Kitchen &#38;amp; Hospitality
After seeing a gap in quality, fast-casual restaurant options in Richmond VA, Tribeca Kitchen is aiming to fill that gap. Offering high quality sandwiches, salads and prepared foods in a beautiful space, Tribeca is offering an experience often found only in large cities.&#38;nbsp;
We created a logo for Tribeca made from handwriting that represents the crafted, made-by-hand quality of their products. A color palette of bright yellow paired with subtle greens and neutrals feels inviting and warm. We created a custom drawing of their unique building to be used on merch and brand collateral.&#38;nbsp;
We art directed, styled and shot custom food photography to be used on their website and brand collateral. Tribeca is slated to open Fall 2026.&#38;nbsp;


	
	

	Services Provided: 
Art Direction 
Brand IdentityCollateral Design&#38;nbsp;
Illustration
Logo Design
 Merch
Packaging 

Signage
Website Design



	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e1f0d31088e77d816544cb3b89cc2b9ac61c3a278b54fa134bb1d0388a9d88d5/Tribeca_McQuadeInc_Restaurant-website-design-merch2.jpg" data-mid="252274314" border="0"  src="https://freight.cargo.site/w/1000/i/e1f0d31088e77d816544cb3b89cc2b9ac61c3a278b54fa134bb1d0388a9d88d5/Tribeca_McQuadeInc_Restaurant-website-design-merch2.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/137fe97bb81f3ca451e6823b80910488a5873fae85c467f4c1fff05897a7edc0/Tribeca_McQuadeInc_Restaurant-website-design-food_photography4.jpg" data-mid="252269056" border="0"  src="https://freight.cargo.site/w/1000/i/137fe97bb81f3ca451e6823b80910488a5873fae85c467f4c1fff05897a7edc0/Tribeca_McQuadeInc_Restaurant-website-design-food_photography4.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/10fa24464ffca861f06bdd9e8cd0dd7f0b24828f3d1a9960c6cec654c7292984/Tribeca_McQuadeInc_Restaurant-website-design-color.jpg" data-mid="252557730" border="0"  src="https://freight.cargo.site/w/1000/i/10fa24464ffca861f06bdd9e8cd0dd7f0b24828f3d1a9960c6cec654c7292984/Tribeca_McQuadeInc_Restaurant-website-design-color.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5bbd63b0e3fdf958c51fbed8eb7e48578128daca1ae19c5e894fba82579cd53b/Tribeca_McQuadeInc_Restaurant-website-design.jpg" data-mid="252501886" border="0"  src="https://freight.cargo.site/w/1000/i/5bbd63b0e3fdf958c51fbed8eb7e48578128daca1ae19c5e894fba82579cd53b/Tribeca_McQuadeInc_Restaurant-website-design.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e647b532ed3b428b9e9d368a3605f60ed2e4b3afa8908c773e6e18ac72018b4e/Tribeca_McQuadeInc_Restaurant-website-design-cups3.jpg" data-mid="252333148" border="0"  src="https://freight.cargo.site/w/1000/i/e647b532ed3b428b9e9d368a3605f60ed2e4b3afa8908c773e6e18ac72018b4e/Tribeca_McQuadeInc_Restaurant-website-design-cups3.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2587f9d4235727272d1d2e13fdc203d64e101986f80c29703cfef3a0f5af239e/Tribeca_McQuadeInc_Restaurant-building_illustration.jpg" data-mid="252271725" border="0"  src="https://freight.cargo.site/w/1000/i/2587f9d4235727272d1d2e13fdc203d64e101986f80c29703cfef3a0f5af239e/Tribeca_McQuadeInc_Restaurant-building_illustration.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/786efb76fae7c9fa1fff255271c8fb154d9a03591883789eee1c1d6cb371fb14/Tribeca_McQuadeInc_Restaurant-juice_packaging.jpg" data-mid="252274639" border="0"  src="https://freight.cargo.site/w/1000/i/786efb76fae7c9fa1fff255271c8fb154d9a03591883789eee1c1d6cb371fb14/Tribeca_McQuadeInc_Restaurant-juice_packaging.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e9b997752a4c76e3fa90980c35456063c65f5d6d7ba10771ff683869161560f8/Tribeca_McQuadeInc_Restaurant-website-design_packaging.jpg" data-mid="252332872" border="0"  src="https://freight.cargo.site/w/1000/i/e9b997752a4c76e3fa90980c35456063c65f5d6d7ba10771ff683869161560f8/Tribeca_McQuadeInc_Restaurant-website-design_packaging.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3314380736e3dfaf82d3549a9c852ff96dd81b59a3c624b7e51d9b87e9d08c12/SALAD.jpg" data-mid="252275020" border="0"  src="https://freight.cargo.site/w/1000/i/3314380736e3dfaf82d3549a9c852ff96dd81b59a3c624b7e51d9b87e9d08c12/SALAD.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/dd61a4c4561ffbc0486a16b5f317d53c0d35ad866809b7cd3130bd7b25bae7e5/Tribeca_McQuadeInc_Restaurant-social_media-design.jpg" data-mid="252504646" border="0"  src="https://freight.cargo.site/w/1000/i/dd61a4c4561ffbc0486a16b5f317d53c0d35ad866809b7cd3130bd7b25bae7e5/Tribeca_McQuadeInc_Restaurant-social_media-design.jpg" /&#62;

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	<item>
		<title>Sunken Man Record</title>
				
		<link>https://themcquades.com/Sunken-Man-Record</link>

		<pubDate>Fri, 10 Apr 2026 20:25:34 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Sunken-Man-Record</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/dec52089157e31c343ca1a3e84af2166f2c70e9a585263a47bc51e754bde49e4/SunkenMan_record_label_design_3.jpg" data-mid="247058596" border="0" alt="Vinyl record design, Record release, musician, Record insert design" data-caption="Vinyl record design, Record release, musician, Record insert design" src="https://freight.cargo.site/w/1000/i/dec52089157e31c343ca1a3e84af2166f2c70e9a585263a47bc51e754bde49e4/SunkenMan_record_label_design_3.jpg" /&#62;

	 Sunken Man record
	Album Artwork &#38;amp; Music Branding — Sunken Man
We created the album artwork and visual identity for Mikey Rawls’ debut album, Sunken Man. Recorded at Space Bomb Studio in Richmond, VA, the album was produced by Matthew White and features instrumentals by Alan Parker.

For independent musicians and artists, album artwork is more than a cover—it’s the visual introduction to your music. We create distinctive, thoughtful album art and music branding that captures the character of a record and gives artists a cohesive visual presence across vinyl, streaming platforms, social media, and promotional materials.
 




	


	Services Provided:&#38;nbsp; 

Album ArtArt Direction




	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9084149f8d2606a6661259e6e645eaaba3a00e1e0d3f2dbc8755965ad3983a9c/SunkenMan_record_label_design_2.jpg" data-mid="247058595" border="0"  src="https://freight.cargo.site/w/1000/i/9084149f8d2606a6661259e6e645eaaba3a00e1e0d3f2dbc8755965ad3983a9c/SunkenMan_record_label_design_2.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d24457bea01aa35e9c0a4af7d24025bd4b51f894a9d6d7e1f93be08609135ea6/SunkenMan_record_label_design_4.jpg" data-mid="247058597" border="0"  src="https://freight.cargo.site/w/1000/i/d24457bea01aa35e9c0a4af7d24025bd4b51f894a9d6d7e1f93be08609135ea6/SunkenMan_record_label_design_4.jpg" /&#62;


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	<item>
		<title>Studio Wheeler Website </title>
				
		<link>https://themcquades.com/Studio-Wheeler-Website</link>

		<pubDate>Mon, 05 Oct 2026 13:37:57 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Studio-Wheeler-Website</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8a0e20e4b306edd21283618ff8b8f89718807e0cd8899b21407d53951ba573a7/Interior_Designer_Website_Design_Branding_4.jpg" data-mid="252899153" border="0" alt="Website Design for Interior Designer, Richmond, VA, Flat lay photography for interior designer" data-caption="Website Design for Interior Designer, Richmond, VA, Flat lay photography for interior designer" src="https://freight.cargo.site/w/1000/i/8a0e20e4b306edd21283618ff8b8f89718807e0cd8899b21407d53951ba573a7/Interior_Designer_Website_Design_Branding_4.jpg" /&#62;

	Studio Wheeler Interiors
	










Website Design — Studio Wheeler Interior Designer
Kara Wheeler came to us in need of a website to showcase her nationally recognized interior design projects. Kara has worked as an interior designer for shows on HGTV, Netflix and more and runs a full service interior design studio from Richmond, VA serving clients all across the country.&#38;nbsp;
Kara wanted a website that felt modern, clean and simple to let her work shine. We designed a website that put her work front and center with little touches of her personality throughout. We photographed a custom flat lay of all her favorite interior samples for her Services page and handed off a package of extra photos to be used across social media posts. &#38;nbsp;


	
    
    
    
	

	Services Provided: 
Art Direction&#38;nbsp;
Brand Consultation&#38;nbsp;
Icon Design
Photography

Website Design&#38;nbsp;


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/138421e1761f82891feea63cc2a059ef079f77bc7f7faba656cf1d6518c026e9/Interior_Designer_Website_Design_Branding_Website.jpg" data-mid="252914485" border="0" alt="website design for interior designer showing portfolio page, homepage design and lightbox design" data-caption="website design for interior designer showing portfolio page, homepage design and lightbox design" src="https://freight.cargo.site/w/1000/i/138421e1761f82891feea63cc2a059ef079f77bc7f7faba656cf1d6518c026e9/Interior_Designer_Website_Design_Branding_Website.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fff3d1fb7868f4c4c5872c47edf204cb52a86582db5c3eecf9810193ca2a3ac2/Interior_Designer_Website_Design_Branding_FlatLay.jpg" data-mid="252914467" border="0" alt="Flat lay photograph of interior design swatches, interior design hardware and fabric swatches, richmond, va" data-caption="Flat lay photograph of interior design swatches, interior design hardware and fabric swatches, richmond, va" src="https://freight.cargo.site/w/1000/i/fff3d1fb7868f4c4c5872c47edf204cb52a86582db5c3eecf9810193ca2a3ac2/Interior_Designer_Website_Design_Branding_FlatLay.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bf4a5487d113becca977ed4ffc36d8305ef1712d8f39095584853674940a2d42/Interior_Designer_Website_Design_Branding_2.jpg" data-mid="252897623" border="0" alt="Icon design for interior designer services, icon set with rustic feel" data-caption="Icon design for interior designer services, icon set with rustic feel" src="https://freight.cargo.site/w/1000/i/bf4a5487d113becca977ed4ffc36d8305ef1712d8f39095584853674940a2d42/Interior_Designer_Website_Design_Branding_2.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/253e3b8a1761f3c1855e39366df43b131f28a01d6a8e3f8eeb0d4678b33a32c7/Interior_Designer_Website_Design_Branding_7.jpg" data-mid="252901246" border="0" alt="Flyer and business card design for interior designer, interior design firm, printed collateral " data-caption="Flyer and business card design for interior designer, interior design firm, printed collateral " src="https://freight.cargo.site/w/1000/i/253e3b8a1761f3c1855e39366df43b131f28a01d6a8e3f8eeb0d4678b33a32c7/Interior_Designer_Website_Design_Branding_7.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d4fe34a43ea1ce83712177bb28701a7dfb3cbb24914191acf82984da2bd55a8e/Interior_Designer_Website_Design_Branding_ColorPalette.jpg" data-mid="252948948" border="0"  src="https://freight.cargo.site/w/1000/i/d4fe34a43ea1ce83712177bb28701a7dfb3cbb24914191acf82984da2bd55a8e/Interior_Designer_Website_Design_Branding_ColorPalette.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5b8daad0b6d1c261fb0defe5584785e057595ec5f1be15d164ef33173bf6ce32/Interior_Designer_Website_Design_Branding_3.jpg" data-mid="252897831" border="0" alt="Website design for interior designer showcasing designer and introduction text" data-caption="Website design for interior designer showcasing designer and introduction text" src="https://freight.cargo.site/w/1000/i/5b8daad0b6d1c261fb0defe5584785e057595ec5f1be15d164ef33173bf6ce32/Interior_Designer_Website_Design_Branding_3.jpg" /&#62;


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		<title>Ceres Botanical</title>
				
		<link>https://themcquades.com/Ceres-Botanical</link>

		<pubDate>Thu, 26 Mar 2026 12:46:48 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Ceres-Botanical</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6b9f465dee45a76d93c5516b15cc200d86a1d903fe6f977d4a3b0d21b760ba82/Ceres-botanical-branding-logo_photo.jpg" data-mid="247301947" border="0" alt="geometric textured logo of vase for florist on red floral background by the McQuades" data-caption="geometric textured logo of vase for florist on red floral background by the McQuades" src="https://freight.cargo.site/w/1000/i/6b9f465dee45a76d93c5516b15cc200d86a1d903fe6f977d4a3b0d21b760ba82/Ceres-botanical-branding-logo_photo.jpg" /&#62;

	 Ceres Botanical&#38;nbsp;
	Floral Branding &#38;amp; Identity Design
Ceres Botanical is a floral design and home goods boutique in Richmond’s historic Fan District. For this new business, we developed a distinctive brand identity designed to feel timeless, approachable, and rooted in the world of flowers and natural living.

Inspired by Ceres, the Roman goddess of agriculture and crops, we made the vessel the foundation of the visual identity. Drawing from the simple geometric forms of ancient Roman pottery, we created a flexible set of brand marks that gives Ceres a recognizable visual language across packaging, print, signage, and other brand touchpoints.

The result is a thoughtful, cohesive identity that helps a new floral business establish a strong presence from day one—and gives the brand the flexibility to grow.
 




	


	Services Provided:&#38;nbsp; 

Art Direction 
Brand IdentityCollateral DesignLogo Design&#38;nbsp;



Stationery Design




	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1b680dd5047327bfd48cb26bed6afcf9cce56abf7c3442458f19ac1d1ccf40e6/Ceres-botanical-branding-logo_businesscard.jpg" data-mid="247302019" border="0" alt="Business card design for florist in Richmond VA by the McQuades" data-caption="Business card design for florist in Richmond VA by the McQuades" src="https://freight.cargo.site/w/1000/i/1b680dd5047327bfd48cb26bed6afcf9cce56abf7c3442458f19ac1d1ccf40e6/Ceres-botanical-branding-logo_businesscard.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/83ee2045f683ad1fccc579e2e02531fc4221a94e8be4122f21d49306f2a44eb4/Ceres-botanical-branding-logo_monogram.jpg" data-mid="247301932" border="0" alt="logo and brand identity design for florist, floral studio" data-caption="logo and brand identity design for florist, floral studio" src="https://freight.cargo.site/w/1000/i/83ee2045f683ad1fccc579e2e02531fc4221a94e8be4122f21d49306f2a44eb4/Ceres-botanical-branding-logo_monogram.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f24691e7d1847ff313afc2d9399fd0c6141b93b28a753d57c7f30d6df5729192/Ceres-botanical-branding-logo_pattern.jpg" data-mid="247301998" border="0" alt="Tissue paper design for florist in Richmond VA, green icons" data-caption="Tissue paper design for florist in Richmond VA, green icons" src="https://freight.cargo.site/w/1000/i/f24691e7d1847ff313afc2d9399fd0c6141b93b28a753d57c7f30d6df5729192/Ceres-botanical-branding-logo_pattern.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/097d406a4133ea675f8a47669f564f233e9fa119b15598b38c7b6adb6d102942/Ceres-botanical-branding-logo_McQuade_4.jpg" data-mid="247302033" border="0" alt="Logo and brand identity design for Ceres botanical a boutique floral studio" data-caption="Logo and brand identity design for Ceres botanical a boutique floral studio" src="https://freight.cargo.site/w/1000/i/097d406a4133ea675f8a47669f564f233e9fa119b15598b38c7b6adb6d102942/Ceres-botanical-branding-logo_McQuade_4.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/14da321bab5cd5c2588b85ae57ffa9ed17085ff53aa3804460900f80297cbba6/Ceres-botanical-branding-logo_colorpalette.jpg" data-mid="247301930" border="0" alt="Color palette design for floral studio / boutique flower shop" data-caption="Color palette design for floral studio / boutique flower shop" src="https://freight.cargo.site/w/1000/i/14da321bab5cd5c2588b85ae57ffa9ed17085ff53aa3804460900f80297cbba6/Ceres-botanical-branding-logo_colorpalette.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a4464189aaf4f996000fe8852388ae61818e2bdb74568cb59ea6b047192f96fe/Ceres-botanical-branding-logo_typography.jpg" data-mid="247301993" border="0"  src="https://freight.cargo.site/w/1000/i/a4464189aaf4f996000fe8852388ae61818e2bdb74568cb59ea6b047192f96fe/Ceres-botanical-branding-logo_typography.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b6e68b5d045db3cebd422488086f690ae279b9e88a062142aeffcfab70925628/Ceres-botanical-branding-logo_McQuade_merch.jpg" data-mid="247302023" border="0" alt="Logo and brand identity design for Ceres botanical a boutique floral studio" data-caption="Logo and brand identity design for Ceres botanical a boutique floral studio" src="https://freight.cargo.site/w/1000/i/b6e68b5d045db3cebd422488086f690ae279b9e88a062142aeffcfab70925628/Ceres-botanical-branding-logo_McQuade_merch.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3ac9304f8ff57fe7e1838f9d34aff0343e2c3356c3ccd21a28d9f3f9b0ced8dc/Ceres-botanical-branding-embossed-sticker.jpg" data-mid="247197028" border="0" alt="Blind embossed sticker with florist icon on green paper, by the McQuades" data-caption="Blind embossed sticker with florist icon on green paper, by the McQuades" src="https://freight.cargo.site/w/1000/i/3ac9304f8ff57fe7e1838f9d34aff0343e2c3356c3ccd21a28d9f3f9b0ced8dc/Ceres-botanical-branding-embossed-sticker.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/27e0460dd5e99a042e38a73fe2c1c6a69ea9c114afd376b3fbf36f10e490c25d/Ceres-botanical-branding-logo_McQuade_FlowerCard.jpg" data-mid="247302022" border="0"  src="https://freight.cargo.site/w/1000/i/27e0460dd5e99a042e38a73fe2c1c6a69ea9c114afd376b3fbf36f10e490c25d/Ceres-botanical-branding-logo_McQuade_FlowerCard.jpg" /&#62;


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		<title>Private Stock Society</title>
				
		<link>https://themcquades.com/Private-Stock-Society</link>

		<pubDate>Fri, 07 Nov 2025 20:23:56 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Private-Stock-Society</guid>

		<description>

	Private Stock Society
	Whiskey Branding &#38;amp; Design — Private Stock Society
For J. Rieger &#38;amp; Co.’s Private Stock Society, we created a complete brand experience—from naming and brand identity to packaging, collateral and web design—designed to turn a rich whiskey heritage into a compelling modern brand.

With roots dating back to 1887, J. Rieger &#38;amp; Co. has one of those rare distillery stories that deserves more than a footnote on a bottle. Once the largest whiskey house in America, the distillery was forced to close during Prohibition before being revived more than a century later by Jacob Rieger’s descendants and Kansas City bartender Ryan Maybee.

Our challenge was to translate that history into an identity that felt authentic, distinctive and relevant to today’s whiskey drinker.





	
    
    
    
	

	Services Provided: 
Art Direction 
Brand Identity
Collateral Design
Copywriting
Logo Design
Naming
Website Design




	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f39ed32fd462460b8d40622b3151c88379f6453e2fb010f03771ffee5403c203/PrivateStockSociety_Whiskey_Branding_McQuade4.jpg" data-mid="240380176" border="0" alt="Whiskey bottles for J. Rieger and Co distillery in Kansas City MO with leather embossed sleeves, designed by the McQuades" data-caption="Whiskey bottles for J. Rieger and Co distillery in Kansas City MO with leather embossed sleeves, designed by the McQuades" src="https://freight.cargo.site/w/1000/i/f39ed32fd462460b8d40622b3151c88379f6453e2fb010f03771ffee5403c203/PrivateStockSociety_Whiskey_Branding_McQuade4.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/45dc1ca527dc73b47929593ba99b500c991d0ceeb5fde192427989cd2cbbf63e/PrivateStockSociety_Whiskey_Branding_McQuade13.jpg" data-mid="240853179" border="0" alt="Welcome card designed to mimic vintage postcard of J. Rieger and Co distillery in Kansas City MO, designed by the McQuades" data-caption="Welcome card designed to mimic vintage postcard of J. Rieger and Co distillery in Kansas City MO, designed by the McQuades" src="https://freight.cargo.site/w/1000/i/45dc1ca527dc73b47929593ba99b500c991d0ceeb5fde192427989cd2cbbf63e/PrivateStockSociety_Whiskey_Branding_McQuade13.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ea7e93f1217c2804d889dca0475bf986979619fc98cb0cf5b25c751800baa5af/PrivateStockSociety_Whiskey_Branding_McQuade7.jpg" data-mid="240457451" border="0" alt="Logo designed to mimic vintage signage at J. Rieger and Co distillery in Kansas City MO, designed by the McQuades" data-caption="Logo designed to mimic vintage signage at J. Rieger and Co distillery in Kansas City MO, designed by the McQuades" src="https://freight.cargo.site/w/1000/i/ea7e93f1217c2804d889dca0475bf986979619fc98cb0cf5b25c751800baa5af/PrivateStockSociety_Whiskey_Branding_McQuade7.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cbd33c509139d4c753eaff575de8abe6e63e9b835a44f5292eb47325ad9b7589/PrivateStockSociety_Whiskey_Branding_McQuade11.jpg" data-mid="240851057" border="0" alt="Close up of vintage seal and welcome letter in envelope showing member benefits for private whiskey club" data-caption="Close up of vintage seal and welcome letter in envelope showing member benefits for private whiskey club" src="https://freight.cargo.site/w/1000/i/cbd33c509139d4c753eaff575de8abe6e63e9b835a44f5292eb47325ad9b7589/PrivateStockSociety_Whiskey_Branding_McQuade11.jpg" /&#62;


	
	We immersed ourselves in the brand’s archive of vintage photographs, labels, signage and typography, using those artifacts as a foundation rather than simply recreating the past. An original distillery sign inspired the primary logo, while vintage seals and perio typography informed a flexible family of secondary marks.
The result is a cohesive identity that gives the Private Stock Society its own sense of heritage, exclusivity and belonging—while remaining unmistakably part of the J. Rieger &#38;amp; Co. family.
For distilleries looking to build a brand with staying power, we bring strategy, storytelling and design together to create identities that are as distinctive as the spirits behind them.
&#38;nbsp;
	

	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c1bfff4caf29736c1916afaa83873f219a24fb132293b3e52a930da240b39a51/PrivateStockSociety_Whiskey_Branding_McQuade3.jpg" data-mid="240380173" border="0"  src="https://freight.cargo.site/w/1000/i/c1bfff4caf29736c1916afaa83873f219a24fb132293b3e52a930da240b39a51/PrivateStockSociety_Whiskey_Branding_McQuade3.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8ccf21b4a612aba3b00c38cc874facafd010108c0e3ffcb8fa7e547909d389a8/PrivateStockSociety_Whiskey_Branding_McQuade14.jpg" data-mid="241843779" border="0"  src="https://freight.cargo.site/w/1000/i/8ccf21b4a612aba3b00c38cc874facafd010108c0e3ffcb8fa7e547909d389a8/PrivateStockSociety_Whiskey_Branding_McQuade14.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f5434c924d3f564c94f886f1eb21ef82db559a6c92d32c1aad759ee6bcea2dc0/PrivateStockSociety_Whiskey_Branding_McQuade12.jpg" data-mid="240851560" border="0"  src="https://freight.cargo.site/w/1000/i/f5434c924d3f564c94f886f1eb21ef82db559a6c92d32c1aad759ee6bcea2dc0/PrivateStockSociety_Whiskey_Branding_McQuade12.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cc7aebd50656421202edf75c14a4a71c642e62df375862dc2e63299fbbd7dfe3/PrivateStockSociety_Whiskey_Branding_McQuade5.jpg" data-mid="240457452" border="0"  src="https://freight.cargo.site/w/1000/i/cc7aebd50656421202edf75c14a4a71c642e62df375862dc2e63299fbbd7dfe3/PrivateStockSociety_Whiskey_Branding_McQuade5.jpg" /&#62;


	
	Credits
 Program Operator: Anyroad
Select photos provided by client


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		<title>Polpetti Italian</title>
				
		<link>https://themcquades.com/Polpetti-Italian</link>

		<pubDate>Thu, 17 Jul 2025 01:24:07 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Polpetti-Italian</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c0231b079cb4d1766a1c380e6d12f17f428a284e1c8d2c50499fce48a17a658b/POLPETTI_BusinessCards_branding_McQuadeInc3.jpg" data-mid="235908389" border="0" alt="Business card design for Polpetti Italian Deli in Richmond VA, by the McQuades, small business branding" data-caption="Business card design for Polpetti Italian Deli in Richmond VA, by the McQuades, small business branding" src="https://freight.cargo.site/w/1000/i/c0231b079cb4d1766a1c380e6d12f17f428a284e1c8d2c50499fce48a17a658b/POLPETTI_BusinessCards_branding_McQuadeInc3.jpg" /&#62;

	 Polpetti italian
	Small Business Branding &#38;amp; Design — Polpetti
When Italian deli and sandwich shop Polpetti took over a shared market space as their own, they needed a brand identity that could establish them as a business in their own right. We created a fresh, distinctive visual identity that honored their Italian roots while giving the brand a personality all its own.

The project included logo and brand identity design, a custom color palette, creative direction, and moodboards for the interior and exterior spaces. We extended the new identity across menus, signage, custom employee aprons, and a holiday catering menu featuring vintage family photographs that captured the warmth, personality, and joyful chaos of a perfect holiday meal.

The result is a cohesive brand that feels personal, memorable, and built for a growing small business—from the storefront and menu to every customer touchpoint.


	


	Services Provided:&#38;nbsp; 
Apparel Design&#38;nbsp;
Art Direction&#38;nbsp;
Brand IdentityCollateral Design&#38;nbsp;
Iconography 
Interior Design Consultation
Signage&#38;nbsp;
Stationery Design




	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1090264cfe799c1e3ab3224fd8820cfa4e2c5dd1aec51d4a8a3f4b365c2a3af0/POLPETTI_Logo_branding_McQuadeInc_signage2.jpg" data-mid="237502588" border="0" alt="Signature Italian Hoagies made to order typographic design by The McQuades" data-caption="Signature Italian Hoagies made to order typographic design by The McQuades" src="https://freight.cargo.site/w/1000/i/1090264cfe799c1e3ab3224fd8820cfa4e2c5dd1aec51d4a8a3f4b365c2a3af0/POLPETTI_Logo_branding_McQuadeInc_signage2.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f67bbc6a235da50efb306339bbdf418991848bc9a5b4dcd5274068b627b10df2/POLPETTI_Logo_branding_McQuadeInc4.jpg" data-mid="235908464" border="0"  src="https://freight.cargo.site/w/1000/i/f67bbc6a235da50efb306339bbdf418991848bc9a5b4dcd5274068b627b10df2/POLPETTI_Logo_branding_McQuadeInc4.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/71eae886a284605019439910f7cf716a972b87068de6777c10f514ef68005da4/POLPETTI_Logo_branding_McQuadeInc_Menudesign_apron.jpg" data-mid="237838211" border="0" alt="Apron design for Polpetti Italian deli in Richmond VA, by the McQuades" data-caption="Apron design for Polpetti Italian deli in Richmond VA, by the McQuades" src="https://freight.cargo.site/w/1000/i/71eae886a284605019439910f7cf716a972b87068de6777c10f514ef68005da4/POLPETTI_Logo_branding_McQuadeInc_Menudesign_apron.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4b2c5fb15bc9a1840549253b3b806d9f814357a875e73a818761cc3e9df32429/POLPETTI_Logo_branding_McQuadeInc_signage.jpg" data-mid="237487065" border="0" alt="Polpetti Italian deli sandwich and gold lettering on store door" data-caption="Polpetti Italian deli sandwich and gold lettering on store door" src="https://freight.cargo.site/w/1000/i/4b2c5fb15bc9a1840549253b3b806d9f814357a875e73a818761cc3e9df32429/POLPETTI_Logo_branding_McQuadeInc_signage.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2aaadbd50142d8c146238beb66f7c9ca192b54a90014b8ed9968b06f675143a3/POLPETTI_Logo_branding_McQuadeInc.jpg" data-mid="235908390" border="0" alt="Polpetti Italian deli logo with artichoke icon underneath it, designed by The McQuades, restaurant branding" data-caption="Polpetti Italian deli logo with artichoke icon underneath it, designed by The McQuades, restaurant branding" src="https://freight.cargo.site/w/1000/i/2aaadbd50142d8c146238beb66f7c9ca192b54a90014b8ed9968b06f675143a3/POLPETTI_Logo_branding_McQuadeInc.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b13f58c87f3efe4bde6bbb5da826337922067d237b1d6cdb1095f9342c475a33/POLPETTI_Logo_branding_McQuadeInc_Menudesign.jpg" data-mid="237450139" border="0" alt="Catering menu design for Polpetti Italian deli showing image of happy vintage family and holiday menu items, by the McQuades, restaurant menu design" data-caption="Catering menu design for Polpetti Italian deli showing image of happy vintage family and holiday menu items, by the McQuades, restaurant menu design" src="https://freight.cargo.site/w/1000/i/b13f58c87f3efe4bde6bbb5da826337922067d237b1d6cdb1095f9342c475a33/POLPETTI_Logo_branding_McQuadeInc_Menudesign.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c8bf24f71cdfba538ec4abccc3e4b38dc88ed5090d53b3fb3e6bdae73534ad0a/POLPETTI_Logo_branding_McQuadeInc5.jpg" data-mid="236525134" border="0" alt="Coffee and espresso cup design for Polpetti Italian Deli in Richmond, VA by the McQuades branding studio" data-caption="Coffee and espresso cup design for Polpetti Italian Deli in Richmond, VA by the McQuades branding studio" src="https://freight.cargo.site/w/1000/i/c8bf24f71cdfba538ec4abccc3e4b38dc88ed5090d53b3fb3e6bdae73534ad0a/POLPETTI_Logo_branding_McQuadeInc5.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7da2d2be39b245a9540a2bbbccd0eaf83a5ac1158c59f8800c21fbbb8fa15a43/polpettii-italian-deli-social-media-strategy.jpg" data-mid="252119913" border="0" alt="social media screens for italian deli sandwich maker polpetti italian" data-caption="social media screens for italian deli sandwich maker polpetti italian" src="https://freight.cargo.site/w/1000/i/7da2d2be39b245a9540a2bbbccd0eaf83a5ac1158c59f8800c21fbbb8fa15a43/polpettii-italian-deli-social-media-strategy.jpg" /&#62;


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		<title>Lumos Financial</title>
				
		<link>https://themcquades.com/Lumos-Financial</link>

		<pubDate>Mon, 14 Jul 2025 20:49:24 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Lumos-Financial</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c52865a63905d32e6186dcbe774d7cd62a8aceb517961af01e107e0572205d63/FinancialAdvisorLogoDesign_Lumos.jpg" data-mid="252014775" border="0" alt="Lumos Branding, logo design for financial advisory firm" data-caption="Lumos Branding, logo design for financial advisory firm" src="https://freight.cargo.site/w/1000/i/c52865a63905d32e6186dcbe774d7cd62a8aceb517961af01e107e0572205d63/FinancialAdvisorLogoDesign_Lumos.jpg" /&#62;

	Lumos Wealth Advisors Rebrand
	










Financial Advisor Branding &#38;amp; Logo Design — Lumos Financial Advisors
Lumos Financial Advisors came to us with a common challenge: their brand needed to feel more modern and relevant without losing the trust and credibility that appealed to their established client base. As a financial advisory firm guiding clients through complex financial decisions, they needed a visual identity that communicated clarity, confidence, and a clear path forward.

We refreshed the brand with a new logo and visual identity designed to feel sophisticated, approachable, and built for the future. The concept centers on the idea of guidance and direction, creating a simple, memorable mark that reflects the role Lumos plays in helping clients navigate their financial journey.

If your financial advisory firm or small business has outgrown its logo or visual identity, we can help. We create brand refreshes, logo design, and complete brand identities that bring clarity to your story, build credibility with your audience, and give your business a stronger foundation for growth. 


	
    
    
    
	

	Services Provided: 
Art Direction&#38;nbsp;
Brand Identity&#38;nbsp;
Collateral Design&#38;nbsp;
Logo Design 
Social Media Guidelines 
Stationery Design
Website Design Consultation



	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/03d8bf7d2dc86ba7dada58a0ee3af92c566b57deeb6c699cdac37ba448b4f773/FinancialAdvisorLogoDesign.jpg" data-mid="252015919" border="0" alt="Branding, stationery and business card design for Lumos financial advisors" data-caption="Branding, stationery and business card design for Lumos financial advisors" src="https://freight.cargo.site/w/1000/i/03d8bf7d2dc86ba7dada58a0ee3af92c566b57deeb6c699cdac37ba448b4f773/FinancialAdvisorLogoDesign.jpg" /&#62;


	

	Lumos is derived from the Latin word lumen, meaning light, which created the perfect opportunity for typographic play with the “O” in this logo. The cleanliness and simplicity appeals to a slightly younger generation and provided the brand with a memorable mark that feels timeless.
	
&#60;img width="2400" height="834" width_o="2400" height_o="834" data-src="https://freight.cargo.site/t/original/i/68f43772786088f4bb4bf4aa4a5b59259dc8e77f82f1b55248673da0227153ff/FinancialAdvisorLogoBeforeandAfter_Lumos.jpg" data-mid="251993429" border="0" alt="Before and after financial advisory logo rebrand" data-caption="Before and after financial advisory logo rebrand" src="https://freight.cargo.site/w/1000/i/68f43772786088f4bb4bf4aa4a5b59259dc8e77f82f1b55248673da0227153ff/FinancialAdvisorLogoBeforeandAfter_Lumos.jpg" /&#62;&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/ec54dd024051201c633486ec72c58b3e60e6e39c3a201a1c7d971f2114756d4f/FinancialAdvisorDirectMail.jpg" data-mid="252014924" border="0" alt="Direct mail for financial advisor firm, postcard in vellum envelope" data-caption="Direct mail for financial advisor firm, postcard in vellum envelope" src="https://freight.cargo.site/w/1000/i/ec54dd024051201c633486ec72c58b3e60e6e39c3a201a1c7d971f2114756d4f/FinancialAdvisorDirectMail.jpg" /&#62;&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/eebb0e1a712a9071d7d84407d5463034fed6bc0e50eda7a1800aca11600d10fe/LUMOS-Financial-Advisor-branding-logo-McQuadeInc-2.jpg" data-mid="247196784" border="0"  src="https://freight.cargo.site/w/1000/i/eebb0e1a712a9071d7d84407d5463034fed6bc0e50eda7a1800aca11600d10fe/LUMOS-Financial-Advisor-branding-logo-McQuadeInc-2.jpg" /&#62;


	
	
	










By mixing the clean sans serif typeface from the logo with a classic serif typeface, we were able to create a brand system that communicates clearly and looks beautiful along the way.




	
&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/37ff5a0844b5f8fff83ec76a73e329e61d31470d85be76856afbc119a68044c3/LUMOS-Financial-Advisor-branding-annual-report_McQuadeInc-4.jpg" data-mid="247196765" border="0" alt="Report design for Lumos Wealth Advisors, modern print and annual report design" data-caption="Report design for Lumos Wealth Advisors, modern print and annual report design" src="https://freight.cargo.site/w/1000/i/37ff5a0844b5f8fff83ec76a73e329e61d31470d85be76856afbc119a68044c3/LUMOS-Financial-Advisor-branding-annual-report_McQuadeInc-4.jpg" /&#62;&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/ececccdb22ff36d2be4f95e0d6008ddf4a451ce301b0a0821894d9e74b1bd943/FinancialAdvisorBrandIdentity_Lumos.jpg" data-mid="252014793" border="0"  src="https://freight.cargo.site/w/1000/i/ececccdb22ff36d2be4f95e0d6008ddf4a451ce301b0a0821894d9e74b1bd943/FinancialAdvisorBrandIdentity_Lumos.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/33c458b967ef757702c7d4521192f3282267ac9480de61d3d7a6f929bdc3cee6/FinancialAdvisorBrandingColorPalette.jpg" data-mid="252028415" border="0" alt="Modern color palette for financial advisor firm, part of financial advisor firm rebrand" data-caption="Modern color palette for financial advisor firm, part of financial advisor firm rebrand" src="https://freight.cargo.site/w/1000/i/33c458b967ef757702c7d4521192f3282267ac9480de61d3d7a6f929bdc3cee6/FinancialAdvisorBrandingColorPalette.jpg" /&#62;












	&#38;nbsp;
	A new color palette of warm yellow, deep brown and charcoal feels classic and helps them stand apart from all the blues and grays of the financial world.
	





&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e40c5bfb9a61e01a96eeef700f841b8b9b48064a545699bf943cff3c8f6ee660/FinancialAdvisorBrandGuidelinesCover.jpg" data-mid="252014911" border="0" alt="Brand guidelines book for financial advisor firm" data-caption="Brand guidelines book for financial advisor firm" src="https://freight.cargo.site/w/1000/i/e40c5bfb9a61e01a96eeef700f841b8b9b48064a545699bf943cff3c8f6ee660/FinancialAdvisorBrandGuidelinesCover.jpg" /&#62;


	
	In addition to brand guidelines, we were asked to define social media guidelines and strategy and created a series of illustrations using the “O” from the logo to be used across social channels. The O became repurposed as coins, charts, speech bubbles and checklists. A versatile set of templates was created to ensure the brand’s posts felt cohesive and interesting while communicating useful information. &#38;nbsp;




	

&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/fde278bc4592ccfa1c3b083c548b909901972eb2b4e96723627535eb2f3b1709/LUMOS-Financial-Advisor-branding-social-media--McQuadeInc-7.jpg" data-mid="247196791" border="0" alt="Social media strategy for financial advisor or financial planner firm" data-caption="Social media strategy for financial advisor or financial planner firm" src="https://freight.cargo.site/w/1000/i/fde278bc4592ccfa1c3b083c548b909901972eb2b4e96723627535eb2f3b1709/LUMOS-Financial-Advisor-branding-social-media--McQuadeInc-7.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0f7ef708f45b3d15dfe81c7b3045d66a1b8f35acba61abd49e8c51b9ba491e96/FinancialAdvisorSocialMediaGuidelines.jpg" data-mid="252011129" border="0" alt="Social media strategy and design for financial advisor or financial planner firm" data-caption="Social media strategy and design for financial advisor or financial planner firm" src="https://freight.cargo.site/w/1000/i/0f7ef708f45b3d15dfe81c7b3045d66a1b8f35acba61abd49e8c51b9ba491e96/FinancialAdvisorSocialMediaGuidelines.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bbddd77f0df2bac9db9edeea67cf8fbe2afef584a79e4af903edc57668e5a544/FinancialAdvisorBrandGuidelinesPhotography.jpg" data-mid="252015747" border="0"  src="https://freight.cargo.site/w/1000/i/bbddd77f0df2bac9db9edeea67cf8fbe2afef584a79e4af903edc57668e5a544/FinancialAdvisorBrandGuidelinesPhotography.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f4ef2d4b18786ac3bec430b12471ace7f209ec7c6958da35ae2d8a936ffeb49d/FinancialAdvisorSBusinessCardDesign2.jpg" data-mid="252014926" border="0" alt="Business card design for Lumos financial advisor, brand identity and brand design for financial planner" data-caption="Business card design for Lumos financial advisor, brand identity and brand design for financial planner" src="https://freight.cargo.site/w/1000/i/f4ef2d4b18786ac3bec430b12471ace7f209ec7c6958da35ae2d8a936ffeb49d/FinancialAdvisorSBusinessCardDesign2.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9661e4415b85767b42589cd0b9894f09cf2bb2d2bdf4cbb4b8b03275327fef95/FinancialAdvisorBrandingMerch3.jpg" data-mid="252015000" border="0" alt="Merch design for Lumos financial advisor, brand identity and brand design for financial planner" data-caption="Merch design for Lumos financial advisor, brand identity and brand design for financial planner" src="https://freight.cargo.site/w/1000/i/9661e4415b85767b42589cd0b9894f09cf2bb2d2bdf4cbb4b8b03275327fef95/FinancialAdvisorBrandingMerch3.jpg" /&#62;


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		<title>Mojo Cacao</title>
				
		<link>https://themcquades.com/Mojo-Cacao</link>

		<pubDate>Mon, 08 Dec 2025 20:21:37 +0000</pubDate>

		<dc:creator>McQuade Inc</dc:creator>

		<guid isPermaLink="true">https://themcquades.com/Mojo-Cacao</guid>

		<description>&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0069d2bb3a365049d4f9a9e0c6d2788275afdb393e0b7142f6d3e5d70a2b4cf0/MojoCacao_Chocolate_package_Design_10.jpg" data-mid="241608618" border="0" alt="Organic, vegan, healthy chocolate bar Chocolate bar packaging design using bright colors and collage illustration showing 3 flavors soba cookie, miso sweet corn and blackberry latte, package design by The McQuades" data-caption="Organic, vegan, healthy chocolate bar Chocolate bar packaging design using bright colors and collage illustration showing 3 flavors soba cookie, miso sweet corn and blackberry latte, package design by The McQuades" src="https://freight.cargo.site/w/1000/i/0069d2bb3a365049d4f9a9e0c6d2788275afdb393e0b7142f6d3e5d70a2b4cf0/MojoCacao_Chocolate_package_Design_10.jpg" /&#62;

	Mojo Cacao&#38;nbsp;
	CPG Branding &#38;amp; Packaging Design — Vegan Chocolate
We created the packaging design for an all-natural, vegan chocolate brand with an adventurous point of view. With unexpected flavors like Miso Sweet Corn and Soba Cookie, this was a chocolate brand that needed packaging as distinctive as the product inside.

Our goal was to create a visual identity that felt organic, playful, and artful while making each flavor instantly recognizable. We developed a system of abstract shapes inspired by the ingredients in each bar, pairing them with bold, unexpected colors designed to grab attention and stand out on a crowded shelf.

The result is a cohesive packaging system that gives the brand a strong visual presence while creating a unique story for every flavor.

We help emerging CPG and food brands build packaging that gets noticed, communicates what makes their product different, and creates a memorable connection with customers—from brand identity and packaging design to creative direction and visual systems.

	
	

	Services Provided: 
Art Direction 
Brand Identity&#38;nbsp;
Logo Design 
Packaging 





	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9514ed254aee008406e3555e3fcb9121dbe6c4ff23f18ef3fc19490bf6829736/MojoCacao_Chocolate_package_Design_13_BOX.jpg" data-mid="241611102" border="0" alt="Mojo Cacao chocolate bar packaging cardboard box with colorful tape, by the McQuades branding studio" data-caption="Mojo Cacao chocolate bar packaging cardboard box with colorful tape, by the McQuades branding studio" src="https://freight.cargo.site/w/1000/i/9514ed254aee008406e3555e3fcb9121dbe6c4ff23f18ef3fc19490bf6829736/MojoCacao_Chocolate_package_Design_13_BOX.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/910d5f99af522d639afba83e031c92e38b261bb334ffc3c09fbc0c6260e69cca/MojoCacao_Chocolate_package_Design_11.jpg" data-mid="241608629" border="0" alt="Organic, vegan, healthy chocolate bar Mojo Cacao chocolate bar packaging with colorful illustrations and collage, by the McQuades branding studio, new CPG brand identity and package design" data-caption="Organic, vegan, healthy chocolate bar Mojo Cacao chocolate bar packaging with colorful illustrations and collage, by the McQuades branding studio, new CPG brand identity and package design" src="https://freight.cargo.site/w/1000/i/910d5f99af522d639afba83e031c92e38b261bb334ffc3c09fbc0c6260e69cca/MojoCacao_Chocolate_package_Design_11.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6c30323e8d516bfe594f315733af98882015cb83cd61088b42f0acf944edba49/MojoCacao_Chocolate_package_Design_7.jpg" data-mid="241608363" border="0" alt="Canvas bag design for chocolate bar company showing abstract illustration of blackberry latte ingredients by the McQuades" data-caption="Canvas bag design for chocolate bar company showing abstract illustration of blackberry latte ingredients by the McQuades" src="https://freight.cargo.site/w/1000/i/6c30323e8d516bfe594f315733af98882015cb83cd61088b42f0acf944edba49/MojoCacao_Chocolate_package_Design_7.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6c0d1c817866d2365783724520225322b237f2486f00d87c11a68b5cfdd99555/MojoCacao_Chocolate_package_Design_8.jpg" data-mid="241608523" border="0" alt="Out of home advertising for chocolate bar with unique flavors like Soba cookie, ad showcases the packaging, the bar itself, and a tagline that reads &#38;quot;Chocolate that feeds your soul&#38;quot; by the McQuades branding studio" data-caption="Out of home advertising for chocolate bar with unique flavors like Soba cookie, ad showcases the packaging, the bar itself, and a tagline that reads &#38;quot;Chocolate that feeds your soul&#38;quot; by the McQuades branding studio" src="https://freight.cargo.site/w/1000/i/6c0d1c817866d2365783724520225322b237f2486f00d87c11a68b5cfdd99555/MojoCacao_Chocolate_package_Design_8.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6d779f3a4c9d37354cda99876c0bf8ebcbdfd210c8206322d4ef1bf2080abbf7/MojoCacao_Chocolate_package_Design_5.jpg" data-mid="241585285" border="0" alt="Organic, vegan, healthy chocolate bar with thin horizontal lines for Mojo Cacao " data-caption="Organic, vegan, healthy chocolate bar with thin horizontal lines for Mojo Cacao " src="https://freight.cargo.site/w/1000/i/6d779f3a4c9d37354cda99876c0bf8ebcbdfd210c8206322d4ef1bf2080abbf7/MojoCacao_Chocolate_package_Design_5.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d55eb64c58c6ab87ea3c3ef37b2a5affbff70313b1a2124b4d83b4cc7e457eca/MojoCacao_Chocolate_package_Design_12.jpg" data-mid="241608806" border="0" alt="Multipack cardboard box for chocolate bar company Mojo Cacao. Box has colorful illustration on the bottom and simple black text on the top, by the McQuades branding studio" data-caption="Multipack cardboard box for chocolate bar company Mojo Cacao. Box has colorful illustration on the bottom and simple black text on the top, by the McQuades branding studio" src="https://freight.cargo.site/w/1000/i/d55eb64c58c6ab87ea3c3ef37b2a5affbff70313b1a2124b4d83b4cc7e457eca/MojoCacao_Chocolate_package_Design_12.jpg" /&#62;This work was concept only

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