McQuadeS




The cavalier club

Bespoke Whiskey Branding

The Cavalier Club is a luxury membership for whiskey enthusiasts hosted by Tarnished Truth Distilling Co. in Virginia Beach, VA. Located within the historic Cavalier Hotel and Beach Club, the club called for a brand identity that felt exclusive, mysterious, and deeply connected to its Prohibition-era setting.

We created a bespoke visual identity inspired by the secretive world of speakeasies, using hidden messages, cryptic details, and intriguing imagery to create a sense of discovery throughout the member experience. Each element was designed to feel like part of a larger story, rewarding members who looked a little closer.

The result is an immersive brand experience that turns history, craftsmanship, and a love of whiskey into something members can discover and engage with.

We create bespoke branding and design for whiskey, bourbon, wine, and spirits brands, including brand identity, logo design, packaging, VIP experiences, print collateral, websites, and art direction.

Services Provided:
Art Direction 
Brand Identity 
Iconography 
Collateral Design 
Website Design




Credits

Program Operator: Anyroad

Copywriting: Vilan Trub




McQuade Inc. © 2026
insta: @themcquades
       

McQuade Inc. © 2026


studio@themcquades.com  
insta: @themcquades