ChirpS chips
Branding a Unique New Snack — Chirps
Chirps set out to make eating bugs mainstream in America. After discovering that crickets are a sustainable source of protein and packed with nutrients, three college friends turned an unconventional idea into a food brand with a mission to make sustainable eating more approachable, delicious, and fun.
Following a deal with Mark Cuban on Shark Tank, Chirps came to us for a brand evolution that could match the energy and ambition of the growing company. We developed new packaging, logo marks, and brand standards designed to make the product approachable on the shelf while capturing the playful, energetic personality behind the brand.
The result is a bold and flexible visual identity that helps an unconventional product stand out, communicate its story, and connect with a broader audience.
Chirps set out to make eating bugs mainstream in America. After discovering that crickets are a sustainable source of protein and packed with nutrients, three college friends turned an unconventional idea into a food brand with a mission to make sustainable eating more approachable, delicious, and fun.
Following a deal with Mark Cuban on Shark Tank, Chirps came to us for a brand evolution that could match the energy and ambition of the growing company. We developed new packaging, logo marks, and brand standards designed to make the product approachable on the shelf while capturing the playful, energetic personality behind the brand.
The result is a bold and flexible visual identity that helps an unconventional product stand out, communicate its story, and connect with a broader audience.
Services Provided:
Apparel Design
Brand Identity
Iconography
Logo Design
Packaging
Apparel Design
Brand Identity
Iconography
Logo Design
Packaging
