Cornerstone club
Whiskey & Spirits Branding
Naming, brand identity, and experiential design for Catoctin Creek Distillery’s members-only Cornerstone Club. Created for the distillery’s biggest fans, the club needed a brand experience that felt personal, generous, and worthy of its most loyal customers.
We developed the identity and a complete membership experience centered around the ritual of sharing good whiskey and good food. Members received a beautifully crafted hosting journal filled with recipes from the founders, tasting notes, party themes, décor ideas, and everything needed to host their own whiskey and food pairing events. The gift set was rounded out with custom glassware, a members-only pin, and a handmade wooden bar spoon.
We extended the brand across a custom membership website, promotional coasters, and supporting collateral, creating a cohesive experience from first discovering the club to hosting an event at home.
Naming, brand identity, and experiential design for Catoctin Creek Distillery’s members-only Cornerstone Club. Created for the distillery’s biggest fans, the club needed a brand experience that felt personal, generous, and worthy of its most loyal customers.
We developed the identity and a complete membership experience centered around the ritual of sharing good whiskey and good food. Members received a beautifully crafted hosting journal filled with recipes from the founders, tasting notes, party themes, décor ideas, and everything needed to host their own whiskey and food pairing events. The gift set was rounded out with custom glassware, a members-only pin, and a handmade wooden bar spoon.
We extended the brand across a custom membership website, promotional coasters, and supporting collateral, creating a cohesive experience from first discovering the club to hosting an event at home.
Services Provided:
Art Direction
Brand Identity
Iconography
Logo Design
Collateral Design
Naming
Website Design
Art Direction
Brand Identity
Iconography
Logo Design
Collateral Design
Naming
Website Design
