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Logo design for Uncle Nearest private whiskey club, the fifty-six society, design by The McQuades


The Fifty-six society

Spirits Branding & VIP Gifting — The Fifty-Six Society

Brand identity, art direction, and collateral design for Nearest Green Distillery’s premium loyalty program, The Fifty-Six Society. We developed a sophisticated brand experience that celebrated the distillery’s history while creating a sense of exclusivity for its most dedicated customers.

To introduce members to the story of Nearest Green, we designed a custom welcome box inspired by a vintage storybook, complete with gold foil and bookbinding cloth. Inside, members received custom glassware, a members-only pin, and printed materials that brought the brand’s history to life. We also created referral cards designed to feel like vintage photographs, along with a collection of custom icons and a digital experience that extended the new identity online.

The result is a cohesive, highly considered brand experience that connects storytelling, physical gifting, and digital design.

We create brand identities, VIP and influencer gifting, custom packaging, print collateral, and digital experiences for whiskey, wine, spirits, and lifestyle brands looking to make a memorable impression.

Services Provided:
Art Direction 
Brand Identity 
Iconography 
Collateral Design 
Illustration 
Packaging
Website Design



Vintage postcard design for Uncle Nearest whiskey distillery, design by The McQuades Member benefits card and welcome card for Uncle Nearest Distillery's private whiskey club. Map features hand drawn illustrations of important spots around the distillery, design by the McQuadesUncle Nearest master blender Victoria Eady Butler signing a glass, VIP / influencer box design by the McQuadesPostcard set for Uncle Nearest whiskey distillery showcasing black and white photos of bottles and cocktails and information about the distillery, design by the McQuadesEtched whiskey tasting glass with The Fifty-Six society logo on itCustom box designed to look like a history book to tell the history of Uncle Nearest from Nearest Green Distillery, design by the McQuadesContents of VIP / influencer box designed to look like a history book to tell the history of Uncle Nearest from Nearest Green Distillery, design by the McQuadesLapel pin design for The Fifty-Six Society, a private whiskey club for Nearest Green DistilleryMobile website design for the Fifty-Six Society a private whiskey club by Nearest Green distillery, and custom gold icons designed by the McQuadesGold wax seals for the Fifty-Six Society with embossed logoGold members only card for the Fifty-Six Society a members only whiskey club by Nearest Green Distillery, The gold card sits atop a green welcome card
 
Credits

Program Operator: Anyroad

Copywriting: Vilan Trub









McQuade Inc. © 2026
insta: @themcquades
        




McQuade Inc. © 2026


studio@themcquades.com  
insta: @themcquades