Brand identity, art direction and collateral design for Nearest Green Distillery’s premium loyalty program, The Fifty-Six Society. Home to Uncle Nearest Whiskey, Nearest Green Distillery has a rich history surrounding the “best whiskey maker the world never knew”, a slave named Nearest Green. Today, a decedent of Nearest, Victoria Eady Butler, is the award winning master distiller at the distillery. To tell the story of the brand, we created a welcome gift box in the shape of a storybook complete with gold foil and bookbinding cloth, then filled it with custom glassware, a members-only pin and print collateral that introduced members to the story of Nearest Green. We created member referral cards that looked and felt like vintage photographs, custom icons, and a website that introduced the new membership’s branding without losing sight of the Uncle Nearest parent brand.

Services Provided:
Art Direction 
Brand Identity 
Iconography 
Collateral Design 
Illustration 
Packaging
Website Design

Credits

Program Operator: Anyroad
Copywriting: Vilan Trub