Lumos Wealth Advisors Rebrand
Financial Advisor Branding & Logo Design — Lumos Financial Advisors
Lumos Financial Advisors came to us with a common challenge: their brand needed to feel more modern and relevant without losing the trust and credibility that appealed to their established client base. As a financial advisory firm guiding clients through complex financial decisions, they needed a visual identity that communicated clarity, confidence, and a clear path forward.
We refreshed the brand with a new logo and visual identity designed to feel sophisticated, approachable, and built for the future. The concept centers on the idea of guidance and direction, creating a simple, memorable mark that reflects the role Lumos plays in helping clients navigate their financial journey.
If your financial advisory firm or small business has outgrown its logo or visual identity, we can help. We create brand refreshes, logo design, and complete brand identities that bring clarity to your story, build credibility with your audience, and give your business a stronger foundation for growth.
Lumos Financial Advisors came to us with a common challenge: their brand needed to feel more modern and relevant without losing the trust and credibility that appealed to their established client base. As a financial advisory firm guiding clients through complex financial decisions, they needed a visual identity that communicated clarity, confidence, and a clear path forward.
We refreshed the brand with a new logo and visual identity designed to feel sophisticated, approachable, and built for the future. The concept centers on the idea of guidance and direction, creating a simple, memorable mark that reflects the role Lumos plays in helping clients navigate their financial journey.
If your financial advisory firm or small business has outgrown its logo or visual identity, we can help. We create brand refreshes, logo design, and complete brand identities that bring clarity to your story, build credibility with your audience, and give your business a stronger foundation for growth.
Services Provided:
Art Direction
Brand Identity
Collateral Design
Logo Design
Social Media Guidelines
Stationery Design
Website Design Consultation
Art Direction
Brand Identity
Collateral Design
Logo Design
Social Media Guidelines
Stationery Design
Website Design Consultation
Lumos is derived from the Latin word lumen, meaning light, which created the perfect opportunity for typographic play with the “O” in this logo. The cleanliness and simplicity appeals to a slightly younger generation and provided the brand with a memorable mark that feels timeless.
By mixing the clean sans serif typeface from the logo with a classic serif typeface, we were able to create a brand system that communicates clearly and looks beautiful along the way.
A new color palette of warm yellow, deep brown and charcoal feels classic and helps them stand apart from all the blues and grays of the financial world.
In addition to brand guidelines, we were asked to define social media guidelines and strategy and created a series of illustrations using the “O” from the logo to be used across social channels. The O became repurposed as coins, charts, speech bubbles and checklists. A versatile set of templates was created to ensure the brand’s posts felt cohesive and interesting while communicating useful information.
