Norml
Cannabis & Nonprofit Branding — NORML
NORML (National Organization for the Reform of Marijuana Laws) is a nonprofit public-interest organization advocating for the responsible use of marijuana and more logical cannabis policies. For more than 50 years, NORML has worked to influence public opinion and advance marijuana reform at both the state and federal levels.
We helped NORML refresh its established brand while preserving the recognition and equity it had built over decades. The project included an updated logo, custom icons, collateral, and stationery, creating a more cohesive and contemporary visual identity without losing the essence of the organization.
The result is a refreshed brand system that feels current, credible, and flexible while remaining unmistakably NORML.
We help advocacy organizations, and mission-driven businesses evolve their identities through brand refreshes.
NORML (National Organization for the Reform of Marijuana Laws) is a nonprofit public-interest organization advocating for the responsible use of marijuana and more logical cannabis policies. For more than 50 years, NORML has worked to influence public opinion and advance marijuana reform at both the state and federal levels.
We helped NORML refresh its established brand while preserving the recognition and equity it had built over decades. The project included an updated logo, custom icons, collateral, and stationery, creating a more cohesive and contemporary visual identity without losing the essence of the organization.
The result is a refreshed brand system that feels current, credible, and flexible while remaining unmistakably NORML.
We help advocacy organizations, and mission-driven businesses evolve their identities through brand refreshes.
Services Provided:
Apparel Design
Art Direction
Brand Refinement
Iconography
Stationery Design
Style Guide Creation
Apparel Design
Art Direction
Brand Refinement
Iconography
Stationery Design
Style Guide Creation
