Open Formula
Skincare & Beauty Branding — Open Formula
Less is everything to Open Formula, a skincare company built around a simple idea: effective products should contain only what they need and nothing they don’t. With a mission of “purpose over profit,” the brand is committed to creating clean, sustainable skincare that’s better for people and the planet.
We helped shape a brand identity that reflects that philosophy—simple, thoughtful, and intentionally stripped back. Every element was designed to communicate transparency, quality, and a modern approach to skincare while creating a distinctive presence in an increasingly crowded beauty market.
The result is a clear, cohesive brand that turns Open Formula’s values into a visual experience customers can immediately understand and connect with.
We help skincare, beauty, wellness, and personal care brands build and evolve their identities through brand strategy, rebranding, logo design, packaging, art direction, and website design.
Less is everything to Open Formula, a skincare company built around a simple idea: effective products should contain only what they need and nothing they don’t. With a mission of “purpose over profit,” the brand is committed to creating clean, sustainable skincare that’s better for people and the planet.
We helped shape a brand identity that reflects that philosophy—simple, thoughtful, and intentionally stripped back. Every element was designed to communicate transparency, quality, and a modern approach to skincare while creating a distinctive presence in an increasingly crowded beauty market.
The result is a clear, cohesive brand that turns Open Formula’s values into a visual experience customers can immediately understand and connect with.
We help skincare, beauty, wellness, and personal care brands build and evolve their identities through brand strategy, rebranding, logo design, packaging, art direction, and website design.
Services Provided:
Art Direction
Brand Identity
Logo Design
Packaging
Stationery Design
Art Direction
Brand Identity
Logo Design
Packaging
Stationery Design
