Polpetti italian

Small Business Branding & Design — Polpetti

When Italian deli and sandwich shop Polpetti took over a shared market space as their own, they needed a brand identity that could establish them as a business in their own right. We created a fresh, distinctive visual identity that honored their Italian roots while giving the brand a personality all its own.

The project included logo and brand identity design, a custom color palette, creative direction, and moodboards for the interior and exterior spaces. We extended the new identity across menus, signage, custom employee aprons, and a holiday catering menu featuring vintage family photographs that captured the warmth, personality, and joyful chaos of a perfect holiday meal.

The result is a cohesive brand that feels personal, memorable, and built for a growing small business—from the storefront and menu to every customer touchpoint.

We work with small businesses to create thoughtful, cohesive brands that stand out and grow with them, including logo design, brand identity, creative direction, website design, print, packaging, signage, and more.

Services Provided: 
Apparel Design 
Art Direction 
Brand Identity
Collateral Design 
Iconography
Interior Design Consultation
Signage 
Stationery Design