Polpetti italian
Small Business Branding & Design — Polpetti
When Italian deli and sandwich shop Polpetti took over a shared market space as their own, they needed a brand identity that could establish them as a business in their own right. We created a fresh, distinctive visual identity that honored their Italian roots while giving the brand a personality all its own.
The project included logo and brand identity design, a custom color palette, creative direction, and moodboards for the interior and exterior spaces. We extended the new identity across menus, signage, custom employee aprons, and a holiday catering menu featuring vintage family photographs that captured the warmth, personality, and joyful chaos of a perfect holiday meal.
The result is a cohesive brand that feels personal, memorable, and built for a growing small business—from the storefront and menu to every customer touchpoint.
When Italian deli and sandwich shop Polpetti took over a shared market space as their own, they needed a brand identity that could establish them as a business in their own right. We created a fresh, distinctive visual identity that honored their Italian roots while giving the brand a personality all its own.
The project included logo and brand identity design, a custom color palette, creative direction, and moodboards for the interior and exterior spaces. We extended the new identity across menus, signage, custom employee aprons, and a holiday catering menu featuring vintage family photographs that captured the warmth, personality, and joyful chaos of a perfect holiday meal.
The result is a cohesive brand that feels personal, memorable, and built for a growing small business—from the storefront and menu to every customer touchpoint.
Services Provided:
Apparel Design
Art Direction
Brand Identity
Collateral Design
Iconography
Interior Design Consultation
Signage
Stationery Design
Apparel Design
Art Direction
Brand Identity
Collateral Design
Iconography
Interior Design Consultation
Signage
Stationery Design
