Private Stock Society
Whiskey Branding & Design — Private Stock Society
For J. Rieger & Co.’s Private Stock Society, we created a complete brand experience—from naming and brand identity to packaging, collateral and web design—designed to turn a rich whiskey heritage into a compelling modern brand.
With roots dating back to 1887, J. Rieger & Co. has one of those rare distillery stories that deserves more than a footnote on a bottle. Once the largest whiskey house in America, the distillery was forced to close during Prohibition before being revived more than a century later by Jacob Rieger’s descendants and Kansas City bartender Ryan Maybee.
Our challenge was to translate that history into an identity that felt authentic, distinctive and relevant to today’s whiskey drinker.
For J. Rieger & Co.’s Private Stock Society, we created a complete brand experience—from naming and brand identity to packaging, collateral and web design—designed to turn a rich whiskey heritage into a compelling modern brand.
With roots dating back to 1887, J. Rieger & Co. has one of those rare distillery stories that deserves more than a footnote on a bottle. Once the largest whiskey house in America, the distillery was forced to close during Prohibition before being revived more than a century later by Jacob Rieger’s descendants and Kansas City bartender Ryan Maybee.
Our challenge was to translate that history into an identity that felt authentic, distinctive and relevant to today’s whiskey drinker.
Services Provided:
Art Direction
Brand Identity
Collateral Design
Copywriting
Logo Design
Naming
Website Design
Art Direction
Brand Identity
Collateral Design
Copywriting
Logo Design
Naming
Website Design
We immersed ourselves in the brand’s archive of vintage photographs, labels, signage and typography, using those artifacts as a foundation rather than simply recreating the past. An original distillery sign inspired the primary logo, while vintage seals and perio typography informed a flexible family of secondary marks.
The result is a cohesive identity that gives the Private Stock Society its own sense of heritage, exclusivity and belonging—while remaining unmistakably part of the J. Rieger & Co. family.
For distilleries looking to build a brand with staying power, we bring
strategy, storytelling and design together to create identities that are as distinctive as the spirits behind them.
The result is a cohesive identity that gives the Private Stock Society its own sense of heritage, exclusivity and belonging—while remaining unmistakably part of the J. Rieger & Co. family.
For distilleries looking to build a brand with staying power, we bring
strategy, storytelling and design together to create identities that are as distinctive as the spirits behind them.
Credits
Program Operator: Anyroad
Select photos provided by client
Program Operator: Anyroad
Select photos provided by client