Puma
Visual Direction & Creative Design
Visual direction and creative design for PUMA’s sneaker brand, developing a distinctive visual language for global campaigns, product showcases, and supporting brand materials.
Working within an established global identity, we explored ways to give PUMA’s footwear a fresh, compelling point of view while maintaining consistency across campaigns and product stories. The work brought together creative direction, art direction, and graphic design to create a cohesive visual system that could flex across a range of brand and marketing applications.
We often collaborate with creative directors, in-house brand teams, and global companies to provide strategic visual direction and design support for brand campaigns, product launches and marketing materials.
Visual direction and creative design for PUMA’s sneaker brand, developing a distinctive visual language for global campaigns, product showcases, and supporting brand materials.
Working within an established global identity, we explored ways to give PUMA’s footwear a fresh, compelling point of view while maintaining consistency across campaigns and product stories. The work brought together creative direction, art direction, and graphic design to create a cohesive visual system that could flex across a range of brand and marketing applications.
We often collaborate with creative directors, in-house brand teams, and global companies to provide strategic visual direction and design support for brand campaigns, product launches and marketing materials.
Services Provided:
Art Direction
Brand Refinement
Iconography
Style Guide Creation
Art Direction
Brand Refinement
Iconography
Style Guide Creation
