McQuadeS

Redwing shoes printed collateral featuring bespoke typography and treated photography, printed brand newsletter showing off leather boots


Red wing Shoe COMPANY

Heritage Brand Print & Editorial Design — Red Wing Shoes

A century-old brand with a devoted following, Red Wing Shoes already had a strong connection with its longtime customers. But as the company introduced products designed to appeal to a younger generation, they needed a new way to tell their story while staying true to what made the brand iconic.

We worked with the Red Wing team to create a beautifully crafted brand book that captured the company’s history, purpose, and point of view in a fresh, approachable way. Designed to feel authentic to the brand, the piece gave marketing partners a thoughtful, tangible resource for communicating Red Wing’s story across new audiences and campaigns.

The result is a tactile piece of print collateral that bridges heritage and modern storytelling—proving that print can still be one of the most memorable ways to connect with an audience.

We love to create printed newsletters, brand books, editorial pieces, brochures, direct mail, and other bespoke print collateral for brands that value craftsmanship, storytelling, and meaningful physical experiences.  

Services Provided:
Art Direction 
Brand Refinement 
Print Design 
Style Guide Creation




            Credits

            Team: Scott & Victor





McQuade Inc. © 2026
insta: @themcquades
       

McQuade Inc. © 2026


studio@themcquades.com  
insta: @themcquades