Red wing Shoe COMPANY
A 100-year-old brand with a loyal following doesn’t need help speaking to its devoted customer base. Recently, however, Red Wing Shoes has been creating products that speak to a younger generation and needed some help telling their story to a new audience. We worked with the team to create a brand book that would help their marketing partners communicate the company’s clear but simple purpose in a new, refreshing way.
Services Provided: Art Direction, Brand Refinement, Print Design, Style Guide Creation
Team: Scott & Victor
Services Provided: Art Direction, Brand Refinement, Print Design, Style Guide Creation
Team: Scott & Victor
![](https://freight.cargo.site/t/original/i/f8c9ea2e7ade016e4ad529b8cde5601aa39cf5ed8a31ea6e1f9d7151946858c8/Red_Wing_Shoes_01_McQuade_Inc.jpg)
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![](https://freight.cargo.site/t/original/i/c3cafbdcb3feed283ebd7629cf6114bb6d00e3a1ad6f6d15e9992c22d9cf8062/Red_Wing_Shoes_02_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/8b722568329a5e585e99fba757ca94143918c16e2373c14bf2c0e250b472f6cc/Red_Wing_Shoes_05_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/8faff359fc8f98e7537eb0ee94962909bc58519ba24e47e073f46196ccba1091/Red_Wing_Shoes_03_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/3eb6be8a77235713acb85ac6abf3a29ae41a2eaa8201bb68e480df851638b31b/Red_Wing_Shoes_06_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/72cb6c5c5952419df28431addc2563cded7aca9423e6d0b0810ca1ab4bb48f51/Red_Wing_Shoes_08_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/ed511e58d94b85e5f8c3711488626b239731b9de9744e6fa54601442aa334cb8/Red_Wing_Shoes_09_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/a2a356e43d4e017a0429e49848f9dfe838fad61facbc02624c79db0a7e032ab7/Red_Wing_Shoes_11_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/b4714b7d0d17bf321a30aa2123a6b3fcd034275997c5505ef13aaa788417c7b6/Red_Wing_Shoes_07_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/1e145a53b1beb49f89bf07d63caea0e40e96e21f42895ae793a5bf9ce802e84f/Red_Wing_Shoes_10_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/a2e6bf9034fc0cb56cde78cf9940da651d0d76ecf73408081ec36123fa5d8e5e/Red_Wing_Shoes_15_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/c204f1f32feb8f78017ec0d48e9b4c3312395c7f28fc77f4b77a8b2a663d385f/Red_Wing_Shoes_13_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/73f5106cf1ac3cd5b43122185db9326aa442c720e8349068dd1cb9aa564d313b/Red_Wing_Shoes_14_McQuade_Inc.jpg)
![](https://freight.cargo.site/t/original/i/8e81f786c31036274d034169aae0aaafd3e078272620686114098f112ad7a004/Red_Wing_Shoes_12_McQuade_Inc.jpg)