The job of design is to showcase a brand's best traits in a beautiful and interesting way. When we rebranded RXBAR, they had the unique ability to actually be transparent about their ingredients list — unlike a lot of other nutrition bars, there was nothing to hide. We decided to bring that transparency front and center with packaging designed to stand out on the shelf among their competitors' buzzwords and mixed messages. Since the introduction of the new package design, RXBAR saw a 700% growth year-over-year and, soon after, was purchased by Kellogg for $600M. 


Services Provided: Art Direction, Brand Identity, Iconography, Logo Design, Packaging, Style Guide Creation
Team: Scott & Victor