Save advisors
Fintech Startup Branding & Design — Save®
Save® is a new kind of investment platform helping people grow their savings through market investments. Because the brand was entering a complex and crowded financial services space, they needed a visual identity that felt approachable and trustworthy while clearly communicating a new way of thinking about saving and investing.
We created the logo, brand icons, and overall visual direction, establishing a flexible identity that could grow alongside the company. We also developed a comprehensive style guide to give the team a clear foundation for future marketing and design decisions as the business expanded.
The result is a cohesive brand system that gives a growing financial startup the clarity and consistency it needs to build trust, connect with customers, and stand apart from traditional financial institutions.
Save® is a new kind of investment platform helping people grow their savings through market investments. Because the brand was entering a complex and crowded financial services space, they needed a visual identity that felt approachable and trustworthy while clearly communicating a new way of thinking about saving and investing.
We created the logo, brand icons, and overall visual direction, establishing a flexible identity that could grow alongside the company. We also developed a comprehensive style guide to give the team a clear foundation for future marketing and design decisions as the business expanded.
The result is a cohesive brand system that gives a growing financial startup the clarity and consistency it needs to build trust, connect with customers, and stand apart from traditional financial institutions.
Services Provided:
Brand Identity
Iconography
Logo Design
Style Guide Creation
Brand Identity
Iconography
Logo Design
Style Guide Creation
