sift jewelry
Jewelry Branding & Design — Sift Jewelry
Sift Jewelry is an independent jewelry brand creating modern earrings from found shell pieces, embracing the beauty of imperfection through a distinctly wabi-sabi approach. We created a brand identity inspired by the organic, worn, and weathered forms found throughout the collection.
Rather than creating a polished identity that competed with the jewelry, we translated the character of the pieces into every brand touchpoint. Business cards were hand-cut from cardstock so each one had its own imperfect shape, echoing the individuality of the earrings and reinforcing the handmade nature of the brand.
The result is a tactile, thoughtful identity that feels personal to the maker and inseparable from the work itself.
Sift Jewelry is an independent jewelry brand creating modern earrings from found shell pieces, embracing the beauty of imperfection through a distinctly wabi-sabi approach. We created a brand identity inspired by the organic, worn, and weathered forms found throughout the collection.
Rather than creating a polished identity that competed with the jewelry, we translated the character of the pieces into every brand touchpoint. Business cards were hand-cut from cardstock so each one had its own imperfect shape, echoing the individuality of the earrings and reinforcing the handmade nature of the brand.
The result is a tactile, thoughtful identity that feels personal to the maker and inseparable from the work itself.
Services Provided:
Art Direction
Brand Identity
Collateral Design
Logo Design
Website Design
Art Direction
Brand Identity
Collateral Design
Logo Design
Website Design
