Distillery & Spirits Branding — The Front Row by Lux Row

We created the brand identity, collateral, and website for Lux Row Distillery’s private members club, Front Row. The goal was to create a premium brand experience that reflected the craftsmanship and heritage of the distillery while giving members a sense of exclusivity and belonging.

We developed a flexible visual identity centered around a primary logo and supporting marks, including a monogram, wordmark, and collection of circular seals. These elements gave the club a cohesive visual language that could work across everything from printed materials and member communications to digital experiences.

Services Provided:
Art Direction
Brand Identity
Copywriting
Logo Design
Collateral Design
Website Design

To bring the distillery’s history and personal stories to life, we designed a series of tactile, blind-embossed and foil-stamped cards featuring the history of Lux Row and favorite memories from the Master Distiller. We also created a quarterly tasting card for each members-only bottle release, giving members a place to record tasting notes and make each release their own.

The experience extended into digital, with a custom website and email design created to attract prospective members, communicate the value of membership, and give existing members an engaging way to explore their benefits.

We help whiskey, bourbon, wine, and spirits brands build distinctive identities and memorable customer experiences through brand strategy, logo and identity design, packaging, print, website design, and creative direction.